Posted by: Chelsea Novak | February 27, 2007

Pureology SuperStraight Smoothing System

Let’s talk about hair damage. Specifically about avoiding it. Let’s talk about sulphates and how eliminating them can be a really good thing. Let’s also talk about moisture and how your hair needs it. Badly.

I don’t have coloured hair. I’m saving that for the day when I actually have to do it all the time. This revelation didn’t stop a friend of mine from telling me that I just simply had to start using this line of hair products. Her rationale being that if it’s good to colour-treated hair, it’s just as good for normal hair. She directed me to the Pureology SuperStraight Smoothing System which consists of shampoo, conditioner and a relaxing serum. Why would someone with straight hair use a smoothing system? Mostly because the smoothing agents eliminate flyaways and protect my hair during drying.

Pureology shampoo is sulphate-free, which is kind of meaningless to the average person until you look into what they do. Sulphates are foaming agents which are also found in cleaning products and detergents. Great when you’re washing your floor, but less great when you’re washing your hair. Sulphates are known to strip the hair and skin of amino acids and keratin that help keep the hair from becoming brittle and help make hair shiny. Also, sulphates remain on hair and skin long after they are rinsed away. This residue can also make it harder to dry your hair, meaning blow-drying takes longer.

Here’s where things can get tricky. Shifting over to a sulphate-free shampoo can actually make your hair feel dry for the first few weeks as you’re getting rid of build up. That’s part of where Pureology is great because it’s full of moisturizing agents that keep hair feeling great.

I’ve been really happy with this product. I’ve been using it for well over a month now with nothing but good hair days. The damage it has prevented has meant that I can allow my hair to grow longer between cuts.


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